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Sales Director

Date: Sep 10, 2021

Location: Waukesha, WI, US, 53189

Company: Evoqua

Evoqua has the strength of a major global business while embracing the entrepreneurial spirit of a startup.  Our innovative products have been solving the world’s water problems for more than 100 years.  Today, we are building on that strong history of success – transforming water for our customers enriching the lives of consumers.  


Evoqua’s unparalleled portfolio of proven brands, advanced technologies, mobile and emergency water supply solutions and services helps cities across the world provide and discharge clean water, and equips the leisure and commercial industries to maximize productivity and profitability.  Every day, millions of people and thousands of companies rely on Evoqua Water Technologies to help meet their needs for clean water.


What does it mean to work here. . .


Our Mindset:  We put customers first.  We know we succeed only when our customers succeed. To that end, we make decisions at lowest possible levels, at fastest possible speeds – freeing employees to respond to customers quickly and effectively without sacrificing safety or quality.


Our organization: We work as “One Evoqua”.  We collaborate across our global enterprise. In an increasingly competitive marketplace, no single product, group or unit succeeds on their own, no matter how remarkable they are.  We are one team.


Our People: We hire for brains and heart.  We are industry experts who foster great relationships with colleagues and customers.  We value technical knowledge and experience, alongside business insight and people smarts.  We nurture both the hard and soft skills of our talent.


Our Leadership: We lead from where we are.  We take ownership.  We lead from all levels.  We value the opportunity to grow, as a business and as people.  We hold each other accountable to make the right things happen for maximum performance. 


Our promise:  Grow with the Best. We grow with the best.  We are on the move.  As the world’s first choice for water solutions, our workplace will continue to evolve and expand, and so will the opportunities.  This is a workplace that nourishes talented people.  Immerse yourself . . . in Evoqua. 


Apply today to join our 4000 professionals around the world as we pursue our purpose: Transforming Water. Enriching Life.


Evoqua Water Technologies is currently seeking an experienced Sales Director in Waukesha, WI.


The Sales Director leads entire sales team comprised of Business Development, Inside and Outside Sales Reps, Sales Managers, and Sales Process. The Sales Director is responsible for reaching an overall revenue and bookings targets for the division.  The Sales Director is responsible for developing business processes and translating sales strategies to actionable tactics to guide and coach the sales team to reach their individual goals.  The Sales Director is responsible for developing and executing the commercial strategy for the Division.  The Sales Director should live the Evoqua culture and embrace the Enable, Empower and Accountable philosophy.


This position is based in Waukesha, WI (relocation assistance available).


  • Develop a strong culture of sales professionalism for the sales team through on-going management and coaching of the team, including hiring and termination decisions, performance evaluations, etc.
  • Develop, maintain, plan and drive sales strategy to achieve national growth goals.
  • Drive adoption and use of CRM tools and manage sales reports to provide real time feedback on progress and gaps to targets ensuring accuracy of sales data, including forecasts and FIND agreements; ensure pipeline remains full of qualified opportunities. 
  • Determine and implement tactics to execute the Evoqua sales strategy.
  • Utilize the Evoqua EDGE selling process, coach team through difficult sales scenarios and guide them through the process to gain clarity to customer needs – joining sales reps on customer calls routinely.
  • Work with the Sales, Application Engineering, Service, and support teams to drive collaboration, business process improvement, and growth; effectively coach through a dynamic and evolving environment.
  • Work with RGM’s, VPGM and Finance routinely to forecast activity and determine inventory and asset needs as well as determining where sales efforts can be improved.
  • Identify key wins and develop opportunity-specific strategies to win.
  • Develop and implement commercial and organizational initiatives to manage the commercial team effectively.
  • Support individual sales opportunities as needed, travelling with sales managers and reps to make presentations to customers, consultants, and industry groups to promote the Evoqua brand and provide direct / immediate feedback to salesperson.
  • Continually develop knowledge of the business climate, applications and competition for his/her defined geography and accounts.
  • Work with direct reports to develop and execute a development plan for each Manager on the commercial team; motivate team members to meet and exceed their goals.
  • Conducting one on ones and performance reviews in a routine and timely manner.
  • Support execution of various projects as needed / requested



  • Bachelor’s Degree
  • Minimum of 10 years of business experience in a similar role within a similar industry 
  • Must have water industry experience
  • Possess the ability to interact and collaborate with intercompany work groups
  • Excellent mentoring, coaching and people management skills
  • Proven ability to drive the sales process from plan to close
  • Excellent computer skills including Microsoft Office Products and CRM
  • Successful experience as a sales representative or sales manager, consistently meeting or exceeding targets
  • Committed to continuous education on industry trends and self-improvement (technology / leadership)
  • Demonstrated ability to communicate, present and influence effectively at all levels of the organization
  • Must have valid driver’s license and clean driving record
  • Must be willing and available to travel up to 40% nationally



Evoqua Water Technologies prohibits discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation or any other category protected by applicable federal, state or local law. Evoqua Water Technologies takes affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status or disability.

EEO is The Law

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity 

EEO is the Law - Poster (PDF)


Evoqua does not accept unsolicited resumes/candidates from search firms.

Nearest Major Market: Waukesha
Nearest Secondary Market: Milwaukee